A watermelon seller on the roadside was attracting more customers than his rivals.He had cut watermelons and wrapped watermelons in foil so that they looked more hygienic to customers. Next day all the sellers were using same trick consequently customers got divided. Next day first seller had another innovation he was giving use and throw spoons with wrapped watermelons, it can be taken for granted next day he would be something more innovative.Its competitive age, people doing a bit extra are leading. innovations require continuous brain storming.TO COPY DOESN'T REQUIRE ANY EFFORT BUT GOES ON TO MAKE YOU A PARASITE.