A watermelon seller on the roadside wasattractingmore customers than his rivals.He had cutwatermelons and wrapped watermelons in foil sothat they looked more hygienic to customers.Next day all the sellers were using same trickconsequently customers got divided. Next dayfirst seller had another innovation he was givinguseand throw spoons with wrapped watermelons, itcan be taken for granted next day he would be something more innovative.Its competitive age,people doing a bit extra are leading. innovationsrequire continuous brain storming.TO COPYDOESN'T REQUIRE ANY EFFORT BUT GOES ON TOMAKE YOU A PARASITE.